PPC or SEO, Which one is better?

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One question, which often confuses the mind of digital marketers is “Shall I go for search engine optimization (SEO) or Pay per click (PPC)?”. This is a tricky question and the answer depends on the expectation of the marketers themselves. Both SEO & PPC are completely different items although the goal is ultimately the same. There are more than 200 million searches conducted every day on search engines and you can see both paid and organic search results displaying.

In order to select the best medium for your products, you must understand the advantages of both PPC & SEO.

Benefits of Organic SEO:

SEO is cost-effective compared to PPC. Although, there is some initial cost but that cost gets diminished over time. Being an ongoing process, SEO can give long term benefits to your business; it’s not just a onetime deal. Your SEO budget will be much more planned and there are very minimal chances in the budget fluctuation. Another big advantage of SEO is the type of result it throws before the web surfers. The Meta description which is displayed before the web surfers gives elaborate information about the website, which enhances the website visit duration and reduces the bounce rate.

Disadvantage of SEO:

SEO is a long term process and if you are a marketer, who wants immediate result then obviously SEO is not the thing you should go for.

Advantages of Pay-Per-Click:

PPC gives your ads immediate exposure in the search engines and will result in direct sales. If you want to market your product via internet then PPC is the best medium. Nowadays, search engines like Google, Yahoo-Bing etc. are more focused on PPC as it’s a paid medium. PPC will give you the privilege of running customized ads which SEO do not. You can announce discounts, offers and check the immediate conversion of your initiatives.  

Conclusion:

Being internet marketer, you can get immediate results from your PPC campaigns but driving them in the long run is a costly business if you don’t have a big budget. However, PPC advertising is an excellent way to begin your SEO initiatives while you are waiting for a SEO campaign that will ultimately permeate the web. Both SEO & PPC has its pros and cons but using them together in the right manner can bring huge rewards for your business.

 

The Best Digital Marketing Strategies

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Marketing is not about big budget, expensive TV commercials or full page print ads. To make a big impact, you do not need a monster marketing budget. You just need to adopt the right strategy in right time. That’s enough to create the buzz. Campaigns are not a miracle that will drive overnight traffic and boost your sales up. But your inbound marketing efforts can bring you a steady stream of leads.

Here are 4 ways to create a big impact with a small budget.

Understand Your Buyers

If you don’t know, who is purchasing your products, you cannot even think of being a successful marketer. Before you start your marketing initiatives, do a considerable amount of research on your buyers and their expectations.

Content is the King

Content is the biggest thing when you are in the field of internet marketing. Customers want quality content, whether you play with images, text or videos. Before any transaction, customer wants information about your company. Content is beautiful as you can use it in various ways.  Website content is extremely important, but in this competitive age of internet marketing, it is very difficult to gain visibility. For this, marketers rely on tactics like email marketing, social media, SEO etc.

Focus on SEO

Don’t really spend millions for those glamorous television commercials rather direct you budget to other means which will keep you top on the search engines. Yes, it’s SEO, which should be your top focus. Knowledge, time & patience are three things which must be with you if you are planning for SEO activities. Keywords are most important in SEO because that’s the ladder on which visitors climb to reach your website. However, too much keyword stuffing will penalize your website by search engines. Hence focus on quality and meaningful content.

Segregate your Contact Lists:

Before you blast your email campaigns, segment your contact list. Sending mails on offers, discounts and promo campaigns to both old and new customers is not a wise policy. Email campaigns must be customized otherwise it will lead your customer to either unsubscribe or kick your mails to the junk box.

Build your Social Presence

Social media is one thing you would not like to miss out, if you are an aggressive marketer of the 21st century. Your social media activities on Facebook, Twitter, and LinkedIn are great ways to enhance your brand presence. This will also help you reach out to the potential customers. Social media is not only about running ads, it’s all about adopting the best optimization tactics. Although marketers are nowadays busy posting engagement content on various social media platforms, it’s difficult to engage the audience. An average Facebook user views 20-30 post per day from his buddies, another 10-15 posts from various pages he follows, so it’s very difficult for the marketers to be unique to reach the top among those 40-50 posts. Here, comes the need to adopt the right strategy. In case of Facebook, photos along with posts have more chances to reach.  Instagram has gained popularity and if you are targeting the younger generation, this is the right platform. Share your company, products, images & activities on Instagram and check the response. The medium is free, so why not utilize it!

Based on your business portfolio, you must adopt the right social media. Hence, it’s advisable for marketers consult with social media experts before going ahead with any campaign.